Research: Customer Relationship Management in Higher Ed

Customer relationship management is a critical component of an institution’s enrollment operations process. Increased competition and tightening budgets have led to a growing need for efficient and effective customer relationship management systems. Many education providers have developed external partnerships to meet this need. Helix Education and the University Professional and Continuing Education Association (UPCEA) have […]

New study reveals major opportunity for data-driven decision making about program development, marketing, enrollment, and retention services

According to new research published last week by Helix Education and UPCEA, 83% of higher education professionals have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized […]