How Can Marketing Impact Student Retention?

Believe it or not, marketing doesn’t stop once a student is enrolled. Rather, it can play an important role throughout the duration of a student’s educational journey, providing the motivation and encouragement for students to continue progressing in their studies. In our newly published article, “The Impact of Marketing on Student Retention,” we highlight the […]

Why Remarketing Makes Sense for Your School

Does the thought of losing 25% of the potential value of your enrollment marketing dollars cause you concern? It should, but it doesn’t have to. Our remarketing campaigns, a communication strategy to engage unconverted student inquiries, result in a 20-30% lift in enrollment rates for our clients. If you haven’t considered remarketing before, now is […]

How Does Your School Compare on Remarketing Strategies?

At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]

GOLD IN THE OLD

As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways.  Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who could argue with that?  However, what […]