California Schools Talk Marketing Strategies in a Rebounding Economy

Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a presentation at the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference.  The topic was post-recession marketing strategies.  SJVC is definitely at the forefront when it comes to understanding the enrollment landscape and proactively adapting its marketing strategies to […]

Economic Recovery Brings Challenges to Education Marketers

Since 1990, the United States has experienced three major recessions, and during each of these tumultuous periods, higher education marketers have found a unique silver lining – student inquiries have sprouted easily and school enrollments have grown. As economic recovery has turned the corner and unemployed prospects have found new job opportunities, the bounty of […]