Part Two of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

Part Two of Three: Mobile device marketing In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices. Education seekers have adopted a 3-screen approach: 44% use a cellular and / or tablet device in their search.  (Note:  97% still use a […]

8 Advanced Mobile Marketing Strategies

Mobile search and text messaging are the foundation for building an effective, database driven mobile program. But how you build up from there is as wide-open as the new mobile medium itself. The trick is to figure out what works best for your school when there are no completely proven best practices to pull from […]