New Data Reinforces That Personalization and Speed to Degree Are Critical Factors to Students’ Decision to Enroll

A new infographic circulating in the higher education space highlights some interesting trends impacting a student’s online program and school selection.  The data is based on survey responses from roughly 1500 former, current and future online students. Here is what the research tells us: Marketing messages that resonate most with online students are focused on […]

Inquiry Generation Trends – How Will They Impact Your Practices?

Enrollment marketing is anything but predictable right now, due in large part to economic, demographic and regulatory shifts. Yet enrollment marketers can’t ignore these factors. In our conversations with lead sellers and lead buyers, four recurring themes seem to dominate the space: quality, pricing, conversion and attribution. In our newly published article, “Using Current Trends […]

Four Key Themes Impacting Inquiry Generation This Year

The enrollment marketing industry is anything but predictable right now, marked by economic swings, stricter regulations, demographic shifts, and changing consumer behaviors. There is a lot consider, and a lot weighing on the minds of education marketers. In our new white paper, “Finding the Right Students: Four Key Trends Impacting Inquiry Generation,” we are tackling […]

Maximizing Paid Search, Minimizing Overspending

If you are an education marketer, chances are you are either implementing or exploring paid search marketing, also known as Pay Per Click (PPC) – the concept by which you bid on key words for placements in paid listings.   Paid search is quite an effective marketing channel as it allows you to target prospective […]

Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it.  And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]

The Longevity of Print Marketing in an Increasingly Mobile World

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

What Do We Have to Look Forward to in 2013? Part II: Marketing and Branding

As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding.  By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in.  A conversation about marketing that […]