Helix-Why-you-shouldn't-optimize

Why you shouldn’t optimize your higher ed marketing spend to maximize inquiries

It’s an age-old story, yet one that keeps repeating. After the marketing budget is spent and someone comes looking for an ROI figure, the marketer responds with the number of inquiries generated. This figure then likely gets further broken down to the cost-per-inquiry. Yet the cost-per-inquiry figure only tells a small part of the story, […]