The new Digital Trends 2015 report is out, published in partnership with Econsultancy and Adobe. While not specific to the education market, there are several good takeaways that apply to education marketers and the transformation our industry is experiencing in personalization—that is, customizing the way we initiate a relationship with a student and the way […]
Tag: Marketing Channels
Direct Mail Continues to Earn “Lion’s Share of Spending on Data-Driven Targeting”
Research continues to tell us how important data is in our marketing efforts. The latest numbers are in from the Winterberry Group, and as published in Direct Marketing News, it is estimated that U.S. marketers will spend $11.5 billion this year on data and related solutions. This is up over a half a billion dollars […]
Helix Find Processes 50 Millionth Lead; Find Us at LeadsCon
We’ve reached yet another milestone here at Helix Education, processing our 50 millionth lead through our lead management system, Helix Find. Though to us, it’s not just about the number of leads we manage, even though the magnitude of this number is impressive, but rather it’s about the data-driven solutions, level of service, and insights […]
Helix Education Brings More Consistent, Proactive Monitoring to All CPL Clients
Online inquiry generation continues to be one of the most effective ways for schools to connect with prospective students. That said, there is far more scrutiny over online enrollment practices than ever. Our clients have a lot at stake, which is exactly why we are now automatically performing deeper monitoring and even more frequent audits […]
Inquiry Generation Trends – How Will They Impact Your Practices?
Enrollment marketing is anything but predictable right now, due in large part to economic, demographic and regulatory shifts. Yet enrollment marketers can’t ignore these factors. In our conversations with lead sellers and lead buyers, four recurring themes seem to dominate the space: quality, pricing, conversion and attribution. In our newly published article, “Using Current Trends […]
Introducing the First eBook in our Student Life Cycle Series
As you likely know if you’ve followed our transformation to Helix Education over the last several months, we’ve structured our solutions along the student life cycle to help you more effectively find, enroll, retain and teach students. Data flows through from one stage to the next, allowing you to build meaningful relationships with your students […]
Paid Search: What Should You Be Doing, and How Much Should You Be Spending?
For anyone who has ever played the pay-per-click (PPC) game, the rules don’t always appear to be black and white. That is to say, spending more doesn’t always get you more, nor does bidding on every key word. While PPC search is a great way to supplement organic listings, it can be even more effective […]
Maximizing Paid Search, Minimizing Overspending
If you are an education marketer, chances are you are either implementing or exploring paid search marketing, also known as Pay Per Click (PPC) – the concept by which you bid on key words for placements in paid listings. Paid search is quite an effective marketing channel as it allows you to target prospective […]
Be in the Know When it Comes to Attribution Marketing
Being able to track your campaign ROI is marketing 101. But as we see more overlap among channels and campaigns as students research and interact with your brand in different ways, the lines to measure your ROI are becoming blurred. Enter attribution marketing. If you follow Datamark, you’ve probably heard us talk about attribution marketing. […]
Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track
For those of you who have never attended a LeadsCon event, we highly encourage you to consider it. And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]
The Longevity of Print Marketing in an Increasingly Mobile World
“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]
Increasing Your Website Traffic with the Right Visitors
Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence. While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]
Part Three of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business
In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of higher education video assets on the […]
Plan Now to Reduce Reliance on Third Party Lead Vendors
The pending regulatory changes have created a lot of discussion around the impact of compliance in marketing and how stricter regulations will affect media spend. A good example is the recent press surrounding the University of Phoenix announcement to reduce reliance on third-party lead providers. Not to mention, lead vendors seemingly coming out of the woodwork […]
Economic Recovery Brings Challenges to Education Marketers
Since 1990, the United States has experienced three major recessions, and during each of these tumultuous periods, higher education marketers have found a unique silver lining – student inquiries have sprouted easily and school enrollments have grown. As economic recovery has turned the corner and unemployed prospects have found new job opportunities, the bounty of […]