Helix’s Seth Odell is Joined by Abilene Christian University ‘s Jay Goin to Lead One University, One Voice at UPCEA South

The competitiveness of the higher education industry has led many institutions to pursue a new brand strategy as a means to break through the noise and increase enrollments. Yet, can branding truly solve an enrollment problem? In an insightful breakout session at the UPCEA South Annual Conference, Helix Education’s Seth Odell and Abilene Christian University’s […]

What Do We Have to Look Forward to in 2013? Part II: Marketing and Branding

As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding.  By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in.  A conversation about marketing that […]