New Data Reinforces That Personalization and Speed to Degree Are Critical Factors to Students’ Decision to Enroll

A new infographic circulating in the higher education space highlights some interesting trends impacting a student’s online program and school selection.  The data is based on survey responses from roughly 1500 former, current and future online students. Here is what the research tells us: Marketing messages that resonate most with online students are focused on […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]