Making Higher Ed Leaders Digitally Savvy at Florida State University

If you’re a higher ed leader and think social media is only for your marketing team, I’m sorry, but you’re wrong. By avoiding these powerful communication tool, no matter the platform, you’re actually missing out on endless opportunities to create and foster genuine connection with students, future students, prospective students, donors, alumni, etc. Our guest […]

Go Ahead, Challenge Your Outsourced Program Management Provider

Making the strategic decision to seek an expert third party to support your program strategy, enrollment, academics, and operations is one thing. Identifying the right partner is another. With a variety of Outsourced Program Management (OPM) solutions on the market today, it’s no wonder institutions can get bogged down in navigating the landscape and differentiating […]

The Future Favors the Bold: Helix Set to Release New Technologies, Services, and Data Aggregation Capabilities

Higher education is experiencing dynamic challenges – shifts in student demographics, a seemingly chaotic approach to data management, inefficient insights, and restrictive vendor relationships – all of which are having an impact an institution’s ability to find, enroll, and retain students. Until now. Helix Education is listening loud and clear. Over the next several months […]

OLC Blended Learning Features Two Helix Education Sessions

The OLC Blended Learning Conference rolls into Denver this week, drawing a crowd of education innovators both passionate and curious about the digital future of higher education. Our team has been invited to present two thought provoking sessions on the emerging technologies, models, and processes behind this higher ed transformation. Personalized, Adaptive and Competency Based […]

Helix Invited to Speak at the Annual APSA Conference, Exploring the Power of Data to Improve Student Retention

Our busy summer conference schedule kicks off today at the Arizona Private School Association (APSA) Annual Conference. We are thrilled to have been invited to present two information sessions: How does Marketing Impact Student Retention? Aggregate, Analyze, Act: Keeping Students Moving Toward Graduation Traditionally, marketing and retention have operated in their own silos, but with […]

Join Helix at OLC: Three Days, Two Breakout Sessions and One Goal

We are counting down the days until we hit the road again. This time, you can find us at OLC’s Emerging Technologies for Online Learning International Symposium in Dallas where we will talk about Competency-Based Education and other instructional strategies. The three-day event gathers more than 700 onsite and 1,000 virtual faculty, administrators, instructional technologists, […]

We’re Helping UPCEA Celebrate 100 Years!

The year was 1915. Woodrow Wilson was president. World War I was in effect. Gas was around $0.15 per gallon and a first class postage stamp about $0.02. Men made an average of $687 per year. The Birth of a Nation debuted and the Boston Red Sox won the World Series. Pluto was photographed for […]

What Were People Talking About at SXSWedu?

The SXSWedu Conference and Festival event wrapped up last week, and education technologists had a lot to say. Our friends over at eCampus News put together a list of sound bites from the various sessions. From the quality of content production and the role of the LMS, to the use of mobile devices and data […]

Helix Education Invited to Present on Competency-Based Education at Career Advisory Board Meeting

Competency-Based Education (CBE) continues to spark conversations, and Helix Education continues to be recognized for our insight in this area. Most recently, Steve Pappageorge, our Chief Product Officer, has been invited to speak on “The Wide Spectrum of CBE Programs” at Cengage Learning’s Career Advisory Board Meeting which takes place today, February 4th in Phoenix, […]

Lessons Learned in Serving Adult Students

We’ve been talking quite a lot lately about the different dynamics of adult learners and things schools should be doing in order to meet the needs of this increasingly complex group of students. Hopefully you had a chance to read our blog post, “Are You Connecting Effectively With Adult Learners?” In an effort to keep […]

Are You Connecting Effectively with your Adult Learners?

Adult learners, also known as post-traditional students, are increasing in numbers, as well as complexity. Some know exactly what they want to get out of their education, and others need more guidance. Either way, it is imperative that institutions rely on data to match these students with the right programs and personalize the experiences along […]

eCampus News Features 3 Trendy Learning Terms that Need Differentiating

Personalized Learning. Adaptive Learning. Competency-Based Learning. How much clarity do you have around the similarities and differences of each? While these terms might be used interchangeably by some, each has its own definition and its own approach to helping students achieve mastery. eCampus News recently featured our white paper on defining and differentiating these methods […]

Online Education – It’s Good to Be in the Know

Online education has carved out a critical place in our higher education system. It has changed the way students learn, added new channels for collaboration and engagement, and opened up opportunities for students who otherwise may not have been able to pursue degrees. EdTech Digest recently published an infographic highlighting the past, present, and future […]

Helix Education Sure Does Give a Gobble

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” -Dr. Seuss At Helix Education, we believe a caring spirit goes a long way to helping make things a little bit better for someone. This year, our team is once again volunteering for the annual Give a Gobble, […]

Rethinking Student Retention Measurement Standards

Think about this: Almost half of all students who enroll in higher education have no credential by the end of six-years. What’s more, 31 million students have enrolled in college over the last 20 years and left before completing their degree. Student retention rates are alarming, to say the least. Now think about this: Students […]

Don’t Miss Helix Education’s CBE Presentation at ACHE

The Association for Continuing Higher Education (ACHE) is holding its 2014 Annual Conference this week, and we are thrilled to be part of the line-up! The event is focused on ways to create, manage and grow continuing education programs. We have been invited to present the session “The Five Things You Should Know About Competency-Based […]

APSCU Calls CBE the Wave of the Future of Higher Ed; Learn Why on Their Webinar

APSCU is keeping the conversation about Competency-Based Education (CBE) going, and we’ve been asked to help. We are excited that our very own Steve Pappageorge will be joining Dr. John King, Chief Academic Officer of Lincoln Educational Services, and Steven Klingler, Vice Chancellor of Argosy University System, for an insightful webinar discussion. You’ve heard it […]

Keeping Students Engaged and Moving Toward Graduation

Today’s students are inundated with both internal and external factors that prevent them from accomplishing their academic goals – our objective is to help them effectively navigate those challenges and keep them moving toward graduation. Enter Helix Retain. Helix Retain gives educators a formula with which they can deliver exactly the right amount of outreach […]

The Future of the LMS

There has been a lot of talk lately about the changing role of the LMS as new instructional strategies and learning models emerge. From e-Literate to Inside Higher Ed posts, the industry is taking note of the fact that the traditional LMS just doesn’t account for the customized, student-centered direction that higher ed is heading. […]

Is Competency-Based Education Poised to Disrupt Higher Ed?

In an insightful new article, “Is this the dark horse of online education” published by eCampus News, the Clayton Christensen Institute for Disruptive Innovation is predicting that “online competency-based education stands out as the innovation to most likely disrupt higher education.” That’s pretty powerful stuff. Michelle Weise, senior research fellow of Higher Education for the […]

New Data Reinforces That Personalization and Speed to Degree Are Critical Factors to Students’ Decision to Enroll

A new infographic circulating in the higher education space highlights some interesting trends impacting a student’s online program and school selection.  The data is based on survey responses from roughly 1500 former, current and future online students. Here is what the research tells us: Marketing messages that resonate most with online students are focused on […]

Inquiry Generation Trends – How Will They Impact Your Practices?

Enrollment marketing is anything but predictable right now, due in large part to economic, demographic and regulatory shifts. Yet enrollment marketers can’t ignore these factors. In our conversations with lead sellers and lead buyers, four recurring themes seem to dominate the space: quality, pricing, conversion and attribution. In our newly published article, “Using Current Trends […]

Helix Education Hits the Road to the APC Innovation Summit

We’re taking our show on the road again this month, this time to New York for the Association of Proprietary Colleges (APC) Innovation Summit. The theme of this year’s event is “Connecting Great Ideas with Growth and Student Success.” At Helix Education, we believe that growth and student success start before a student even does, […]

Our Student Life Cycle eBook Series is Complete – Introducing “A User’s Guide to Competency-Based Education”

Find. Enroll. Retain. Teach. These are the cornerstones of our services and technologies along the student life cycle and the basis for our newly completed eBook series, designed to help colleges and universities efficiently and effectively support students throughout the entire education experience. As interest in competency-based education (CBE) continues to surge, we are excited […]

A Sneak Peek into Our Exciting APSCU Plans

This year’s APSCU Annual Convention is quickly approaching – an opportunity that brings together nearly 1,500 thought leaders in private sector and career education. We’ll be in Las Vegas for the duration of the show and hope to see you there. Here’s a sneak peek of what you can look forward to… This year, Helix […]

Welcome Back, Kari Kovar

It’s always great to welcome a familiar face back into our organization, and I’m happy to say that face is Kari Kovar. If you know Kari, you know her energy, her enthusiasm and her passion for education are infectious. As our Vice President of Strategic Partnerships, Kari is out and about meeting with different schools […]

Maximizing Paid Search, Minimizing Overspending

If you are an education marketer, chances are you are either implementing or exploring paid search marketing, also known as Pay Per Click (PPC) – the concept by which you bid on key words for placements in paid listings.   Paid search is quite an effective marketing channel as it allows you to target prospective […]

Be in the Know When it Comes to Attribution Marketing

Being able to track your campaign ROI is marketing 101.  But as we see more overlap among channels and campaigns as students research and interact with your brand in different ways, the lines to measure your ROI are becoming blurred. Enter attribution marketing. If you follow Datamark, you’ve probably heard us talk about attribution marketing.  […]

Understanding the Changing Regulations, and Managing the Burden of Proof

We’ve reached a point in higher education where change has become the new norm, at least from a regulatory standpoint. And as we point out in our new article, “Keeping up with New Regulations, Compliance and Risk,” this change isn’t necessarily a bad thing.  After all, the changing rules are designed to better protect students. […]

Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it.  And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]

Increasing Your Website Traffic with the Right Visitors

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence.  While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]

APSCU 2013 Highlights

We’ve been back a little over a week now from another successful APSCU Annual Convention, which has been just enough time to digest the wealth of information, the candid conversations, and the increasingly positive tone on the exhibit floor. Let’s face it, with shrinking budgets and increased regulatory demands, APSCU schools have had their fair […]

Admissions Insights

With challenges to increase enrollments, institutions continue to improve and streamline their admissions processes. In this guest blog post, I’ve asked Martin Lind at Leads360 to share the dynamics and differences he sees between traditional and private sector schools’ admissions departments. Traditional schools and private sector schools: Two very different admissions processes Understanding these differences […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

What Do We Have to Look Forward to in 2013? Part II: Marketing and Branding

As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding.  By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in.  A conversation about marketing that […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

Part Three of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of higher education video assets on the […]

Part Two of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

Part Two of Three: Mobile device marketing In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices. Education seekers have adopted a 3-screen approach: 44% use a cellular and / or tablet device in their search.  (Note:  97% still use a […]

Where Will the Misrepresentation Rules Take us in 2012?

What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]