You want your goals to produce results, but by addressing symptoms instead of causes, you’re only scratching the surface. Set your sights on what you ultimately hope to achieve instead of focusing first on what you think you need.

Higher Ed’s problem with short-sighted goals

It’s goal-setting time at your institution, and the following ideas float around the table: “We need a new brand!” “We need a new program!” “We need a new website!” While these things may be true, it’s likely that what you really need is more students. You’ve gone through the process—you’ve identified weaknesses in your higher […]