You want your goals to produce results, but by addressing symptoms instead of causes, you’re only scratching the surface. Set your sights on what you ultimately hope to achieve instead of focusing first on what you think you need.

Higher Ed’s problem with short-sighted goals

It’s goal-setting time at your institution, and the following ideas float around the table: “We need a new brand!” “We need a new program!” “We need a new website!” While these things may be true, it’s likely that what you really need is more students. You’ve gone through the process—you’ve identified weaknesses in your higher […]

Humanize your enrollment funnel for the post-traditional student by getting a little personal

According to the Direct Marketing Association, personalized marketing has become the most important objective of a data-driven marketing strategy. And in today’s appeal to the post-traditional student, higher ed institutions would do well to get a little personal. It is scarcely news that today’s higher ed landscape has become saturated by the post-traditional student (or […]

Practice does not make perfect: 3 myths keeping you from Peak enrollment performance

Why are some colleges attracting and enrolling more students than others? Are they inherently better? Do they have more experience? Are they working twice as hard as everyone else? The answer to these questions, likely, is no. These institutions aren’t doing anything superhuman, they’re just approaching their craft deliberately. As the world’s best athletes gather […]