Helix-100%-Online-Every-University

100% Online Programs: Just like everyone else

With 5.8 million students now learning online, your institution’s online programs are no longer novel simply for being located in the digital space.* Representing roughly 28% of total enrollment for degree-granting institutions, online learners illustrate the opportunities inherent in online education. Yet the competition is also onto this fact, and distance learning today is a […]

Helix Invited to Speak at the Annual APSA Conference, Exploring the Power of Data to Improve Student Retention

Our busy summer conference schedule kicks off today at the Arizona Private School Association (APSA) Annual Conference. We are thrilled to have been invited to present two information sessions: How does Marketing Impact Student Retention? Aggregate, Analyze, Act: Keeping Students Moving Toward Graduation Traditionally, marketing and retention have operated in their own silos, but with […]

How Can Marketing Impact Student Retention?

Believe it or not, marketing doesn’t stop once a student is enrolled. Rather, it can play an important role throughout the duration of a student’s educational journey, providing the motivation and encouragement for students to continue progressing in their studies. In our newly published article, “The Impact of Marketing on Student Retention,” we highlight the […]

New Data Reinforces That Personalization and Speed to Degree Are Critical Factors to Students’ Decision to Enroll

A new infographic circulating in the higher education space highlights some interesting trends impacting a student’s online program and school selection.  The data is based on survey responses from roughly 1500 former, current and future online students. Here is what the research tells us: Marketing messages that resonate most with online students are focused on […]

Helix Education Hits the Road to the APC Innovation Summit

We’re taking our show on the road again this month, this time to New York for the Association of Proprietary Colleges (APC) Innovation Summit. The theme of this year’s event is “Connecting Great Ideas with Growth and Student Success.” At Helix Education, we believe that growth and student success start before a student even does, […]

Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it.  And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]

The Longevity of Print Marketing in an Increasingly Mobile World

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

Increasing Your Website Traffic with the Right Visitors

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence.  While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]

How Does Your School Compare on Remarketing Strategies?

At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]

Strategic Recruiting: Tips for Gaining a Competitive Advantage

Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning offerings. Here are a few tips […]