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Tag: Education Marketing Council

Blog | Industry Trends | Prospect Generation
January 29, 2011 By Scott Haslam

Looking Ahead to Lead Volume, Cost and Quality

As we look to the future of the lead generation environment, we need to take into consideration both economic and regulatory drivers.  To what extent will these factors, along with new technology, influence lead volume, lead cost and lead quality in the months and years to come? We recently gathered 10 of our top lead […]

Blog | Industry Trends | Prospect Generation
October 18, 2010 By Tom Dearden

Higher Education Marketing, Meet Higher Standards

The decision to start or go back to school is not one that a student enters into lightly – it involves significant timing, lifestyle and financial considerations.  It is therefore imperative that we as marketers take these factors into account and keep student needs and goals top of mind when it comes to the messaging, […]

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