Did you know that 80% of prospective students who inquired about an institution, but did not immediately enroll, indicated that they intend to go to school in the near future? The odds are good that even if a student doesn’t immediately enroll, he or she still has potential. Remarketing – that is, re-engaging your unconverted […]
Tag: Direct Mail Best Practices
Direct Mail Continues to Earn “Lion’s Share of Spending on Data-Driven Targeting”
Research continues to tell us how important data is in our marketing efforts. The latest numbers are in from the Winterberry Group, and as published in Direct Marketing News, it is estimated that U.S. marketers will spend $11.5 billion this year on data and related solutions. This is up over a half a billion dollars […]
Our Three New eBooks Can Help you Navigate the Four Stages of the Student Life Cycle
Find. Enroll. Retain. Teach. It’s our mantra here at Helix Education, and everything we do revolves around helping you do these things better. Whether our expertise comes from years of experience working with schools, or right from our colleagues who used to be on the school-side of the business themselves, we’ve got a lot of […]
Introducing the First eBook in our Student Life Cycle Series
As you likely know if you’ve followed our transformation to Helix Education over the last several months, we’ve structured our solutions along the student life cycle to help you more effectively find, enroll, retain and teach students. Data flows through from one stage to the next, allowing you to build meaningful relationships with your students […]
Reflecting Back on a Monumental 2013, and Looking Ahead to a Meaningful 2014
Every year around this time, we reflect back on the year’s accomplishments and recognize our team and our customers for contributing to our success. This year was an eventful one for us and we couldn’t have done it without the dedication of our staff, as well as the trust and confidence of our client institutions. […]
What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience
Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]
Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business
Part one of Three: Response integration and attribution Staying on top of the trends and happenings with regards to CPL and media is a key priority for us at Datamark. We’ve compiled a three-part series that feature observations which may be key to your future marketing plans as you look to attract the attention of […]
Interested in Exceeding Your Inquiry Goal by 100%?
“How do you convert more of your existing inquiries?” is the question. “Remarketing” is the answer. Our research on the decision to enroll tells us that approximately 80% of prospective students who inquired about a school but did not enroll indicate that they intend to go back to school in the near future. You definitely […]
GOLD IN THE OLD
As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways. Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who could argue with that? However, what […]
The Direct Mail Test Part II: What Steps Should You Take?
By now, we all understand the importance of testing direct mail. If not, I invite you to take a step back and visit “The Direct Mail Test Part I.” Testing, when done the right way, eliminates risk, unlike doing the same thing over and over again. Testing encourages new approaches and increases the likelihood of […]
The Direct Mail Test Part I: Why Bother?
Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” It goes without saying that there is a lot more risk in doing the same thing repeatedly than in testing new approaches. Testing direct mail is critical, and it should begin on your very first piece out of the […]
What Does Your Outer Envelope Say About You?
The outer envelope is the king in direct mail, and it should receive just as much attention in the development process as what goes inside of it. An envelope has only one purpose: to be opened. Schools should consider the following when creating their direct mail outer envelope: Size Matters: different size envelopes can mean […]