Research continues to tell us how important data is in our marketing efforts. The latest numbers are in from the Winterberry Group, and as published in Direct Marketing News, it is estimated that U.S. marketers will spend $11.5 billion this year on data and related solutions. This is up over a half a billion dollars […]
Tag: direct mail
Why Remarketing Makes Sense for Your School
Does the thought of losing 25% of the potential value of your enrollment marketing dollars cause you concern? It should, but it doesn’t have to. Our remarketing campaigns, a communication strategy to engage unconverted student inquiries, result in a 20-30% lift in enrollment rates for our clients. If you haven’t considered remarketing before, now is […]
It May Not be an Oscar, but…
It’s awards season for everyone from Hollywood to Helix Education. While we aren’t dressed in our gowns and tails, holding a gold statue, or even preparing an Oscar-winning acceptance speech, we would like to take a minute to express our thanks and gratitude to the team at Pitney Bowes Presort Services -Corona for awarding us […]
Solution Spotlight Series: Remarketing
We often hear from education marketers that they didn’t realize just how broad our student marketing services were, and so we thought it was about time we initiated a blog series about some of our different solutions. We’ll plan to go into depth on one solution per blog. So here we go…everything you wanted to […]