The Longevity of Print Marketing in an Increasingly Mobile World

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

APSCU 2013 Highlights

We’ve been back a little over a week now from another successful APSCU Annual Convention, which has been just enough time to digest the wealth of information, the candid conversations, and the increasingly positive tone on the exhibit floor. Let’s face it, with shrinking budgets and increased regulatory demands, APSCU schools have had their fair […]

Admissions Insights

With challenges to increase enrollments, institutions continue to improve and streamline their admissions processes. In this guest blog post, I’ve asked Martin Lind at Leads360 to share the dynamics and differences he sees between traditional and private sector schools’ admissions departments. Traditional schools and private sector schools: Two very different admissions processes Understanding these differences […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]

How Does Your School Compare on Remarketing Strategies?

At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]

GOLD IN THE OLD

As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways.  Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who could argue with that?  However, what […]

Is your brand getting in the way of your marketing?

“What’s in a name? That which we call a rose, By any other name would smell as sweet.”   – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential students, to be familiar with your […]

Where Will the Misrepresentation Rules Take us in 2012?

What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]

APSCU Misrepresentation Guidance: Datamark’s View

On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers must consider. We view the publication […]