Confessions of a reformed dataphobe

As a higher ed faculty member, my cognitive dissonance toward the term “big data” was palpable. My body would stiffen and my arms would fold when discussing the use of student data to increase enrollment or support academic performance. Although my background in research instilled in me great respect for inquiry and data — as […]

New study reveals major opportunity for data-driven decision making about program development, marketing, enrollment, and retention services

According to new research published last week by Helix Education and UPCEA, 83% of higher education professionals have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized […]

What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]