Be in the Know When it Comes to Attribution Marketing

Being able to track your campaign ROI is marketing 101.  But as we see more overlap among channels and campaigns as students research and interact with your brand in different ways, the lines to measure your ROI are becoming blurred. Enter attribution marketing. If you follow Datamark, you’ve probably heard us talk about attribution marketing.  […]

What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]