Finding The Right Students: Four Key Trends Impacting Inquiry Generation

The lack of stability education marketers have experienced over the last several years has been unprecedented. And while economic and regulatory factors have impacted both their efforts and the sheer volume of enrollments, evolving demographic and consumer behavioral factors are creating challenges, too. Since 2010, our country has experienced an economic roller coaster. While unemployment […]

The New Metrics: Tracking Today’s Post-Traditional Students

Authored by our Chief Academic Officer, this white paper explores the way higher education has traditionally measured student retention and graduation rates, and the implication it is having on practice and policy. The paper provides context for the consideration of retention and graduation rates as an indicator of institutional effectiveness and student success, and includes  insight and ideas […]

Instructional Methods and Education Models Shaping the Future of Higher Education

The higher education market is abuzz with new models, new innovations, and new ways to deliver content, engage students, and measure outcomes. As technology enables new learning experiences, instructional methods—such as Personalized Learning and Adaptive Learning as well as educational models such as Competency-Based Education (CBE)—become easier for institutions to implement and create change in […]

Maximizing Search as Part of Your Integrated Marketing Strategy

Search has quickly become one of the most powerful information generation and knowledge attainment mediums. From both personal and professional perspectives, search enables us to find that one-of-a-kind treasure or long-lost colleague, investigate our heritage, research travel options, find that ideal job, stay in the know on the competition, build a business, and more.

Examining the Student Decision-to-Enroll Process

It takes a tremendous amount of confidence and belief in self to be successful in college. Prospective students who make it all the way through the decision-to-enroll process usually have both. Two of the biggest decisions that can shape someone’s future are whether or not to go to (or back to) school, and if so, where to attend.

Prospect Generation in a Post-Recession Economy

How the upswing can bring schools down. Since 1990, the United States has experienced three major recessions, and during each of these tumultuous periods, higher education marketers have found a unique silver lining. As uncertainty and unemployment have increased, student inquiries have sprouted easily—and school enrollments have grown sizably. But each time, as economic recovery […]

Influencing the Inquiry Conversion Process

When is a past inquiry still worth pursuing? Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point. We collaborated with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a white paper that addresses the value of an inquiry […]