Why Enrollment Marketing is Not Just About Getting a Student in the Door Learn More at the AACRAO SEM Conference

When AACRAO launched the Strategic Enrollment Management (SEM) Conference more than 25 years ago, enrollment marketing was a much different animal. As AACRAO notes, enrollment management has evolved from simply ramping up recruitment and marketing, to coordinating campus-wide efforts to ensure student success, from initial contact until graduation. Enrollment management is no longer about getting students in the door, but instead its worth it determined by supporting someone’s every move across the entire student lifecycle.

AACRAO’s SEM event kicks off November 6th in San Antonio, TX. Helix Education will be on site, actively engaging with presidents, provosts, deans, faculty, academic advisors, enrollment managers, and admissions professionals on proven best practices to maximize enrollment growth. Attendees can meet with Helix at Booth #400 to explore data-driven enrollment marketing strategies and their impact not only on an institution’s admissions requirements and numbers, but also on its retention and completion rates.

As students move through the enrollment funnel, the institution learns more and more about them. Helix helps institutions use this data to identify and match students with programs and customize outreach to keep them engaged. Through continuous optimization, it also enables them apply data insights to influence future recruitment practices. Helix’s ecosystem aggregates data across the student lifecycle to better understand a prospective student’s journey and implements actionable intelligence to improve outcomes through graduation.

AACRAO’s conference has a long history delivering core concepts and new ideas as they relate to SEM. Thought leaders and attendees create an insightful dialog that includes best practices, training, research, and guidelines for successful enrollment management initiatives.

Danielle Caldwell

Danielle Caldwell is the Content Marketing Manager at Helix Education. Prior to her work with Helix, Danielle served as a full-time faculty member with Westminster College’s Master of Strategic Communication program in Salt Lake City. Danielle brings nearly a decade of experience in research, communication, and higher education, and she currently still teaches graduate courses in organizational communication and research methods as an adjunct professor at Westminster College.