Datamark, the leader in data-driven enrollment marketing, is presenting at the upcoming UPCEA Annual Conference where attendees will learn first-hand how to deliver a truly integrated marketing plan that engages adult learners. By better understanding student preferences and behaviors, schools can implement a marketing strategy that cost-effectively reaches and supports more students.
“As professional and continuing education programs strive to grow enrollments in an ever-competitive marketplace, they need to take a hard look at the marketing infrastructure and processes they have in place,” said Adam Hilton, marketing strategist and presenter for Datamark. “By gaining greater insight into their students and predicting the way they might act, schools can better target their marketing dollars to achieve their goals.”
Session attendees will look at their own marketing infrastructure and processes as they address the following questions:
- Do you have the marketing infrastructure in place to connect with adult learners via the channels they prefer, and based on the online behaviors they engage in and the information they seek?
- Are you maximizing interactive marketing as a key lead generation vehicle?
- Are all of your communication touch points aligned, sharing a consistent message?
- How are you using what you know about adult learners and interactive marketing together in the development of an integrated marketing plan?
The session, “Engaging Adult Learners: Research Driving Integrated Marketing Planning,” takes place on Thursday, March 29th at 3:00 p.m. The 2012 UPCEA Annual Conference will be held in Portland, OR from March 28th – 30th.