The competitiveness of the higher education industry has led many institutions to pursue a new brand strategy as a means to break through the noise and increase enrollments. Yet, can branding truly solve an enrollment problem?
In an insightful breakout session at the UPCEA South Annual Conference, Helix Education’s Seth Odell and Abilene Christian University’s Jay Goin will explore how the branding efforts of the past won’t solve today’s higher ed challenges, and how institutions can be more strategic with their branding to create a truly integrated campaign that works for the everyone. Attendees will see how to, through the marriage of brand efforts and direct marketing supported by multi-channel campaigns, create relevancy and deliver the right message to the right audience through the right channel at the right time.
One University, One Voice: The Power of Integrated Marketing takes place on Thursday, October 13th at 3:45pm. It is featured in the Marketing, Enrollment and Students Services track. Seth Odell, General Manager of Marketing Services at Helix and Jay Goin, Executive Vice President at ACU Dallas, will blend commentary and practical examples to demonstrate what goes into building a cross-channel campaign and how to measure campaign effectiveness. UPCEA South kicks off October 13th-15th in Dallas TX.