The rise of non-traditional students is real, and to compete for these students institutions need to deliver the right message to the right student on the right channel at the right time at the right price. With more than three decades of experience enrolling and supporting non-traditional students, Helix Education’s May 16th webinar will deliver insights and best practices for colleges and universities to better understand the needs and motivations of these students so that they can drive more meaningful inquiries and sustainable starts.
“The institutions that are achieving scalable growth among the ever-increasing, non-traditional student population are doing so with a concentrated effort on communicating their competitive differences in a way that resonates with each individual student,” said Matthew Schnittman, President and CEO of Helix Education. “These schools understand why non-traditional students choose their programs, what that means for prospective students, and how to tailor their campaigns accordingly. They don’t just sell the idea of a degree, but specifically how a degree from their institution can help adult students on the path to degree completion, career advancement or career change.”
“Attracting Today’s Higher Ed Students” will explore the state of higher education marketing, brand development and marketing strategy, including:
- Exploring ways to develop and mobilize your brand
- Establishing a meaningful identity
- Conducting a competitive analysis
- Crafting messages that differentiate
- Using media targeting
- Optimizing and selecting channels
Registration for the event is open here. The webinar will be led by Helix Education’s Michele Bates, Executive Director of Marketing Strategy and Research, and Chalese Eastman, AVP of Integrated Media Strategy.
This fourth webinar in the series coincides with Helix Education’s Enrollment Growth Playbook, which serves as a how-to guide for institutions to launch, market and grow online and on-campus programs. It is available for free download.