Helix Explores Power of Data-Driven Relationships in Eduventures Summit Session EdTech Experts to Discuss the Importance of Data as the Foundation for Building Personalized Connections with Students, Improving Outcomes and Enrollment Growth

Many institutions today are looking to data to integrate and scale their marketing, enrollment, and retention activities, yet data alone is only half of the equation. Leaders from Helix Education will be speaking at the upcoming Eduventures Summit in Boston, exploring trends in data usage and powerful ways it can support personalized relationship building to increase the likelihood that students enroll and graduate.

“Higher education is more competitive than ever, and now is the time for institutions to differentiate themselves based on the experiences they deliver across the student lifecycle,” said Murphy Monroe, VP of Operations and GM of Enterprise Services at Helix. “Building meaningful relationships with students and getting to know them on a more intimate level based on data insights can be just the thing that sets an institution apart. Data can serve as the basis for stronger connections with students during the enrollment and retention process, creating a significant bond and solidifying their path to graduation.”

“Data-Driven relationships: How Data Can Help Scale Effective High-Touch Models Across the Student Lifecycle” will dive into the ways in which data should be coupled with personalized relationship building strategies to support, engage and retain students. Monroe joins Sarah Horn, Helix’s VP of Retention Services, sharing insight from their collective work with colleges and universities to break down the traditional siloed approach to enrollment and retention, applying data in a collaborative way to improve outcomes and growth.

Innovative educators, EdTech professionals, industry thought leaders and expert analysts will gather at the Eduventures Summit in Boston, October 23rd – October 25th. The theme of this year’s event is Rethinking the Student Lifecycle, as special attention is paid to the rising costs, the need to improve outcomes, and the challenge of changing demographics, which are forcing institutions to rethink all aspects of the student experience from prospect to donor.

Danielle Caldwell

Danielle Caldwell is the Content Marketing Manager at Helix Education. Prior to her work with Helix, Danielle served as a full-time faculty member with Westminster College’s Master of Strategic Communication program in Salt Lake City. Danielle brings nearly a decade of experience in research, communication, and higher education, and she currently still teaches graduate courses in organizational communication and research methods as an adjunct professor at Westminster College.