Helix Education (previously Datamark), a world class provider of student life cycle technologies and services, is leading a webinar designed to help institutions leverage paid search to the fullest as part of an integrated marketing plan, including considerations they should be mindful of so they don’t overspend.
The Four Things You Need to Know About Effectively Using Paid Search as Part of Your Integrated Marketing Strategy, which is free for educators to attend, takes place on Thursday, April 17th at 1:00 p.m. Eastern time. Led by John Seal, Director of Digital Media at Helix Education, the webinar will explore the importance of search, its role within a full-funnel marketing plan, various search strategies, and overspending pitfalls to avoid.
“It’s easy to get caught up in the pay-per-click (PPC) game, and too many times we see schools spending more than is necessary for higher and more visible ad placement,” said Carey Hilderbrand, General Manager of Marketing Services at Helix Education. “PPC, or paid search, is a great way to supplement organic listings and get in front of prospective students. Our webinar will help schools understand their optimal spend level and ideal placement so they can drive higher quality inquiries and maximize ROI.”
Understanding how search can play off of other marketing channels is critical. Helix Education has discovered that its clients’ search traffic significantly increases a week after each direct mail campaign drops. Of those prospective students receiving direct mail campaigns, about 60 percent come through search and web traffic instead of the traditional direct mail reply devices.
Helix Education relies on data to help schools navigate digital enrollment marketing opportunities, including PPC planning, budgeting and targeting. The company bids on more than 30,000 education-related key words on behalf of its clients so it can determine exactly which ones are going to drive the best results at the best price.
Registration for the webinar, which is being hosted by Today’s Campus, is open. In addition to the best practices presented during the webinar, participants will gain access to Helix Education’s comprehensive white paper, Maximizing Search as Part of Your Integrated Marketing Strategy. Participants will also have the opportunity to receive a complimentary diagnostic review of their current PPC search campaigns.