Helix Education Rolls Out New Compliance Management Services for All Clients More Consistent, Proactive Monitoring Helps Schools Gain Greater Visibility into Inquiry Quality

Helix Education, a world class provider of student life cycle technologies and services, has enhanced its compliance management services, now automatically performing deeper monitoring and even more frequent audits on behalf of all of its CPL clients. This increased visibility into the online inquiry generation process will help schools understand exactly where infractions might occur and take the necessary steps to quickly and efficiently correct any problems.

“We take compliance management very seriously and it’s important to us that all of our clients benefit from consistent, proactive monitoring for the highest level of protection,” said Brittany Smith, VP of Media at Helix Education. “As stricter rules for higher education marketing and recruitment are enforced, schools need to be aware of potential issues surrounding Internet lead generation even before they might occur.”

Helix Education is customizing compliance management support to fit the scope of each of its client’s needs. Services include regular and ongoing identification of known and unknown URLs, marketing guideline and TCPA audits, call center monitoring, creative reviews, and more.

Despite the tightening of the regulatory environment, online inquiry generation continues to be an integral part of schools’ enrollment marketing plans. Helix Education’s CPL Media Management solution, with the enhanced compliance management services coupled with the Lead Confidence Toolkit, help schools maximize the integrity of their online practices, making sure their brands are well represented and their leads are of the highest quality.

“Our clients know they are not alone as they try to navigate the regulatory waters. By helping them streamline, track and document their online lead generation processes and results, they can more confidently connect with the right prospective students,” said Smith.

Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.