Helix Education, a world class provider of student life cycle technologies and services, has published the first in its eBooks series. The series highlights trends and strategies for schools to more effectively find, enroll, retain and teach students, and as a result, optimize the cost of graduation for both the institution and the students that it serves. This first eBook explores ways that schools can determine the right mix of messaging, channels and cadence to find and connect with the most qualified prospects.
“There are numerous moving parts of a comprehensive student life cycle strategy, but at the foundation of each is data,” said Carey Hilderbrand, General Manager of Marketing Services at Helix Education. “As institutions look for more cost effective and creative ways to find students, our first eBook shows how data can help them tailor campaigns in more powerful ways, delivering information that is personalized, enticing and relevant to each prospect – the right way, at the right time.”
Helix Education’s eBook, “A User’s Guide to Finding More Qualified Prospects,” shows institutions how to combine analytical rigor, strategic planning and creative communications to attract qualified inquiries, as well as re-engage previous inquiries who haven’t yet enrolled. It explores various campaign approaches, including direct mail, SEO, PPC and display advertising, as well as ways to measure the effectiveness of each through attribution.
Additional eBooks in the series, which will focus on enrolling, retaining and teaching students through competency-based education, will be released over the next two months. Educators can download each eBook for free from the Resources section of Helix Education’s website.