Maximizing enrollment growth while minimizing spend has higher education marketing teams in a quandary. Competition for students is fierce, yet budgets are tight. Helix Education has published a new guide to help institutions compare and contrast three popular marketing approaches so they can choose the model that will best help them meet their enrollment and financial goals.
“Attracting students has become an increasingly complex undertaking, forcing college and university marketers to rethink how, when and by what means they engage prospects,” said Matthew Schnittman, President and CEO of Helix Education. “With a variety of models to support their marketing – from multi-vendor outsourcing, to internal operations, to single enrollment growth partners – institutions need to weigh the efficiencies, costs and results that each approach can deliver. They also need to consider the ease of adjusting their media mix and the overall cohesiveness of their outreach under each model.”
“Which Marketing Approach Is Right For Your Institution?” is available for free download. It provides an opportunity for education marketers to analyze the pros and cons of the three models, considering marketing channel and sector expertise, data centralization and financial risk, and then scoring the overall fit with the institution’s marketing objectives.
Schnittman continued, “A best-of-breed model allows marketers to leverage specialized channel vendors, yet the disparate nature means the brand story can be lost, not to mention data is stuck in silos, making it hard to assess cross-campaign effectiveness. An in-house strategy, on the other hand, delivers more consistency, yet this cost prohibitive approach can strain resources and limit an institution’s ability to produce world-class creative. Finally, an integrated agency of record is often financially incentivized in alignment with an institution’s growth, and closed-loop attribution enables institutions to see how campaigns are performing with and in comparison to each other. However, institutions should confirm the agency’s industry expertise and data visibility policies.”
About Helix Education
Educators today are challenged to achieve multi-layer visibility, actionable analytics and measurable results, yet the legacy partnership approach that spans the industry simply can’t support these outcomes. Helix Education gives educators an opportunity to break away, disrupting the traditional landscape with innovative solutions, minds and models. Helix Education’s marketing services, enterprise services and integrated technologies aggregate data across the education lifecycle, empowering institutions to find, enroll, retain and teach students, ultimately optimizing the cost of graduation. Its partnership framework bridges four transformative decades, with over 250 institutions, fostering trust and transparency through a solid understanding of institutional challenges, a reliance on conclusive business intelligence, and a commitment to collaboration. For more information, please visit www.helixeducation.com.