Helix Education LeadsCon Presentation Addresses Lead Quality Amid Tight Budgets and Strict Regulations Company Delivers 50 Millionth Lead Through Proprietary Lead Management System, Helix Find

Helix Education, a world class provider of student life cycle technologies and services, has been invited to present in a panel discussion at the LeadsCon Buyer’s Summit, which is part of LeadsCon Las Vegas, one of the highest profile lead gen and performance marketing events. The session will discuss the emergence of new marketing practices and ways organizations can find high quality, cost-effective leads without sacrificing the integrity of their marketing channels and messages.

“Lead buyers often struggle with producing the highest quality inquiries at the lowest possible cost, especially when you take into consideration the various mediums and regulations that are emerging,” said Brittany Smith, session contributor and Vice President of Media at Helix Education. “The pressure to secure affordable leads has forced some to experiment with questionable marketing practices. Our goal is to help lead buyers navigate around these risky opportunities so they can rest assured that their marketing programs are both budget- and quality-conscious.”

“Navigating Through Consumer Intent, Regulatory Guidelines, and Marketing Costs to Arrive at the Home of Lead Quality” takes place on Monday, March 2nd at 1:45 p.m. pacific time. Smith, who has presented at LeadsCon in the past, will participate in a discussion that addresses questionable marketing channels to be aware of, the regulatory concerns that revolve around these channels, and how buyers and sellers should operate in order to protect their budgets, their reputations and the quality of their inquiries.

Helix Education also will be exhibiting in booth #619. The company will showcase its data-driven solutions and technologies, including Helix Find, its lead management system which recently delivered its 50 millionth lead and is proven to help marketers scrub, verify and audit inquiries. For more than 30 years, Helix Education has delivered data-driven enrollment marketing solutions that help institutions find more qualified prospects.

LeadsCon, which takes place March 2nd – 4th in Las Vegas, draws more than 3,000 attendees. This energetic, forward thinking group relies on LeadsCon for its expert insight into vertical media and direct-response marketing, helping them appropriately allocate their marketing spend and meet their results-driven marketing objectives.

About Helix Education

Serving the education market for more than 30 years, Helix Education helps institutions find, enroll, retain and teach students.  The company’s world class technologies and services aggregate data across the education life cycle to power the strategic insights and actions that ensure student success and optimize the cost of graduation. Its configurable SaaS-based CRM systems, Helix Enroll and Helix Retain, deliver a robust, scalable and highly flexible solution to enable enrollment and retention strategies unique to each institution’s and each student’s needs.  With a deep bench of education industry innovators, Helix Education offers enrollment management, academic consulting, instructional design, program development, and more to support the different learning approaches currently being adopted by institutions in order to drive successful outcomes. For more information, please visit www.HelixEducation.com.


Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.