Helix Education Leads “Recruit to Retain, Retain to Recruit” at Campus Technology 2016

Institutions Learn How to Apply Retention Data to Recruit the Most Ideal Prospective Students

Enrollment growth metrics become much more powerful when the students enrolling are also being retained through graduation. Yet, often times colleges and universities find that their recruitment and retention efforts are operating independently. In an insightful session at this week’s Campus Technology 2016, leaders from Helix Education and Brenau University will shed light on what it means to align admissions requirements and retention analytics, giving institutions tangible strategies to retain more of the students they worked so hard to recruit.

In today’s complex higher education market, degree completion is far from a given. In fact, nearly half of students who start don’t finish in a timely manner, if at all. Featured in the IT Leadership and Policy track on August 4th, “Recruit to Retain, Retain to Recruit: Using Data to Complete the Other Half of Your Enrollment Growth Story,” will help institutions reprioritize retention as an enrollment growth issue.   Attendees will learn how to apply retention data to pinpoint success factors and red flags, predict who will likely succeed, and recruit those prospects who are an ideal fit.

“Retention data is one of the best indicators institutions have at their fingertips to tell them exactly who is succeeding, and there should be a direct correlation between this information and the kinds of students they are recruiting,” said Sarah Horn, who is VP of Retention Services at Helix Education and co-presenting with Brenau. “Putting an equal emphasis on retention during the recruitment process increases the likelihood that you are enrolling the kinds of students who have the highest propensity to stay engaged and graduate. After all, when recruitment and retention efforts work hand in hand, more students can achieve their academic goals and more institutions can grow in a sustainable way.”

Campus Technology 2016 kicked off August 1st in Boston. The event draws chief information officers, vice presidents of technology, and other executives, as well as a variety of academic and technology professionals who are working to manage resources effectively, build seamless networks, and create new educational and enterprise models for the future.


Danielle Caldwell

Danielle Caldwell is the Content Marketing Manager at Helix Education. Prior to her work with Helix, Danielle served as a full-time faculty member with Westminster College’s Master of Strategic Communication program in Salt Lake City. Danielle brings nearly a decade of experience in research, communication, and higher education, and she currently still teaches graduate courses in organizational communication and research methods as an adjunct professor at Westminster College.