Integrated advertising is changing the way institutions market themselves. Consistent, cross-channel campaigns do more than just build a brand, but rather grow a business. In its “One University, One Voice: How Integrated Marketing is Shaping the Future of Higher Ed” session at the Eduventures Summit, Helix Education will explore the rise of brand strategy and the components of successful integrated marketing campaigns, as well as best practices to break through the competitive higher ed landscape.
“More and more academic leaders are recognizing the significance of brand strategy – in fact, 76% of surveyed institutions say they’ve done branding projects. This is a huge leap forward compared to where education marketing was even just a few years ago,” said session leader Seth Odell, Vice President of Creative and Marketing Strategy at Helix Education. “Yet branding alone isn’t enough to propel enrollment and program success. Through the integration of brand and direct marketing supported by multi-channel campaigns, institutions see their efforts paying off. Integrated marketing affords them the opportunity to deliver the right message to the right audience through the right channel at the right time, altering traditional outreach in a more personalized and productive way.”
Odell is no stranger to successful enrollment advertising and marketing programs. His Emmy nominated work for Southern New Hampshire University helped the institution achieve record-breaking growth. During his session, Odell will explore the state of higher ed marketing and will lay the groundwork for developing powerful brand positioning that, when linked with data-driven analytics, compelling creative and multi-channel connections, creates relevancy in the minds of students and equity in the market.
The Eduventures Summit kicks off November 18th – 20th in Boston, giving those who are driving innovation, discovery and transformation in higher education the opportunity to share data and ideas. More than 300 senior leaders in higher education will collaborate with an impressive team of analysts and esteemed speakers on the most timely and substantive issues that are defining the next frontier in higher education. Odell’s session takes place on Thursday, November 19th at 12:15 p.m.
About Helix Education
Educators today are challenged to achieve multi-layer visibility, actionable analytics and measurable results, yet the legacy partnership approach that spans the industry simply can’t support these outcomes. Helix Education gives educators an opportunity to break away, disrupting the traditional landscape with innovative solutions, minds and models. Helix Education’s marketing services, enterprise services and integrated technologies aggregate data across the education lifecycle, empowering institutions to find, enroll, retain and teach students, ultimately optimizing the cost of graduation. Its partnership framework bridges three transformative decades, with over 250 institutions, fostering trust and transparency through a solid understanding of institutional challenges, a reliance on conclusive business intelligence, and a commitment to collaboration. For more information, please visit www.helixeducation.com.