Helix Education Explores Game-Changing Enrollment Growth Strategies in New Playbook Industry Conversations, Considerations and Research Shape Helix Education's Expanded, Step-by-Step Guide to Adult Enrollment Success

The first volume of Helix Education’s Enrollment Growth Playbook sparked thoughtful and critical conversations at institutions around the country, and was lauded as ‘a powerhouse of knowledge’ and ‘must read’. Today, Helix is proud to share the next evolution of its thinking with the release of its expanded playbook. The newest version brings to light a wider breadth of considerations and strategies for launching, marketing and growing online and on-campus programs at scale.

Volume two takes Helix’s existing playbook teachings and expands upon them across the board, offering deeper insights and ideas on:

  • How “high demand” programs can actually set you up for failure
  • Implementing community outreach and influencer marketing
  • SEO and its impact on your intended audience
  • Adopting a customer service mindset in enrollment operations
  • Reducing admissions barriers
  • Optimizing admissions document management
  • Speeding up financial aid processing
  • Developing orientation and gateway courses for adult students

“The overwhelming response to our first edition, step-by-step guide really put into perspective the need for both a free resource like this, but also the platform it has created for ongoing dialog with presidents, provosts, administrators, marketers, faculty, vendors and more,” said Matthew Schnittman, President and CEO of Helix Education. “At Helix Education, we’re constantly working to assess the latest research, establish industry best practices, and construct a continuously optimized approach to foster enterprise enrollment growth. With more than three decades rooted in adult enrollment success, we are eager to keep exploring, to keep progressing and to keep these conversations going.”

The Enrollment Growth Playbook is based on Helix Education’s deep industry know-how on enrolling and retaining non-traditional students. It assembles perspectives from those who have been on the front lines of successful student enrollment initiatives. The expanded guide is available for free download here.

In addition to the playbook, Helix has created a webinar series that interviews many of the experts involved with the playbook’s creation to explore some of the same themes and key take-aways. The webinar archive is available here.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.