Helix Education earns exclusive “Google Premier Partner” status

As a newly-deemed Google Premier Partner, Helix now holds a distinct advantage in higher education enrollment marketing. With roughly 30 years of experience driving enrollment growth, Helix Education joins an exclusive group of partner companies granted unprecedented recognition of performance, certification, and quality of work. While Helix has long enjoyed a Certified Partner relationship with Google, this new elite designation further substantiates the company’s commitment to data-driven enrollment growth.

Google introduced this new partner classification to reinforce the value of partnership and highlight noteworthy partners. Speaking to Helix’s compelling creative and powerful attribution models, Google selected Premier Partners for their higher revenue thresholds and performance standards for digital marketing. Using a brand-direct approach, Helix strategically blends art and science to create digital campaigns that are both engaging and results-oriented.

This brand-direct approach is highly necessary in higher education. According to a 2016 report, 85% of students enrolled in American higher education institutions are considered post-traditional. The prevalence of the post-traditional learner is requiring colleges and universities to adapt innovative enrollment marketing practices driven by a mix of channels. By continually optimizing digital marketing efforts, Helix maximizes campaign performance.

Helix Education Digital Team
Helix Education Digital Team

“We’re both honored to join the top tier of Google Partners and excited by the advantage we can provide our higher ed clients,” said Seth Odell, Helix Education’s Vice President of Creative and Marketing Strategy. “Gaining unprecedented access to Google products and support on top of what we enjoyed as a Google Partner is a unique opportunity for us and our clients as they look to connect with and support more post-traditional learners. This distinction is yet another demonstration of our commitment to cutting-edge marketing strategies.”

Danielle Caldwell

Danielle Caldwell is the Content Marketing Manager at Helix Education. Prior to her work with Helix, Danielle served as a full-time faculty member with Westminster College’s Master of Strategic Communication program in Salt Lake City. Danielle brings nearly a decade of experience in research, communication, and higher education, and she currently still teaches graduate courses in organizational communication and research methods as an adjunct professor at Westminster College.