Datamark, the leader in data-driven enrollment marketing, is hosting a free webinar where it will explore the thought processes and priorities of prospective students as they progress through the enrollment life cycle. Datamark’s Joel Borgmeier, Vice President of Business Intelligence, will provide an in-depth review of the decision-to-enroll process, helping institutions understand and support each student’s journey from idea to research to enrollment.
Co-hosted by Today’s Campus, “What Motivates Prospective Students? Examining the Decision-to-Enroll Process” will take place on Thursday, October 3, 2013 from 1:00 p.m. – 2:00 p.m. EDT. The event is free and registration is open.
“We’ve conducted extensive research with a panel of private sector school prospects, applicants and enrollees in order to better gauge the reasons why students ultimately do or do not enroll,” noted Borgmeier. “In order to more effectively market to prospective students and provide an individualized level of support throughout the process, it is critical that schools themselves understand each phase of the decision making process, including the considerations students are weighing, the feelings they are experiencing, and the motivating factors that lead to enrollment.”
The webinar is designed to help institutions identify each student’s decision-to-enroll process as early on in the enrollment process as possible. In doing so, institutions can focus in on the highest quality inquiries, which can lead to lower admissions costs, higher graduation rates, higher quality alumni advocates, lower acquisition costs, and increased growth rates.