Datamark to Lead Two Sessions at 2012 APSCU Annual Convention

Datamark, the leader in data-driven enrollment marketing, has been selected to present two sessions at this year’s APSCU Annual Convention, which takes place June 20th-22nd in Las Vegas. Datamark will be moderating two interactive panels that will address strategies to reach, enroll and engage students.

“Given the dramatic changes we have seen recently in the higher education space, private sector schools need new and better ways to get the right students in the door and keep them there through graduation,” said Paul Reddy, president of Datamark and one of the session leaders. “Our panelists are excited to share strategies from the front lines that will help schools support the success of their students, while at the same time drive their own growth.”

Inclined but Inactive? Marketing Strategies to Win Over Past Prospects
Thursday, June 21st, 1:30 p.m. – 2:45 p.m.
Because prospects do not enroll immediately doesn’t mean they won’t in the future. However, most colleges and universities today are underutilizing their lists of non-converting prospects, when in fact, many of these could still be considered strong leads. Datamark is joining forces with TARGUSinfo and Leads360 to share a practical approach to inexpensively generate starts from past leads. Attendees will learn how to put a disciplined and structured approach in place to prioritize and follow-up with prospective students.

Customer Life Cycle Management: A Simple Framework to Drive Stronger Financial Performance
Friday, June 22nd, 10:00 a.m. – 11:15 a.m.
The old formula, which dictated whether or not students were considered a money maker for the school if they stayed enrolled for a specific number of terms, is breaking down. Rather, schools that look at the entire education life cycle and the lifetime student tuition value compared to student acquisition costs are realizing greater success. Attendees will hear from Datamark, San Joaquin Valley College and Inside Track where they will learn how to integrate marketing, enrollment and student services to deliver a better education experience and achieve increased top-line growth.

Shalom Pennington

This is Shalom's bio, just so he can test if it works.