Datamark to Present Research on Students’ Motivation to Enroll at 2013 APSCU Annual Convention Company Also Selected to Lead Session on Improving Marketing Productivity with Less Money

Datamark, the leader in data-driven enrollment marketing, is teaming up with Kaplan University for a research-based presentation at this year’s APSCU Annual Convention. “What Motivates Prospective Students? Examining the Decision-to-Enroll Process” will explore responses and conclusions from a panel of private sector school prospects, applicants and enrollees, highlighting the thought processes and feelings they experience, as well as the reasons they do or do not enroll.

Joel Borgmeier, Vice President of Business Intelligence at Datamark, and Joeri Weyenberg, Vice President of Marketing and Student Acquisition at Kaplan University, will present key research findings that detail students’ priorities and considerations when pursuing enrollment. Attendees will learn why prospective students typically seek higher education programs, how much time they spend gathering information and from where, what influences play a role in the process, and which factors carry the most weight in their decisions. The session is scheduled for Friday, June 7th at 10:00 a.m.

“When looking at the decision-to-enroll process, students weigh logical considerations, such as program requirements, delivery and guidelines, as well as emotional considerations, including their mindset, inspiration, goals, and confidence,” said Borgmeier. “Our data will help institutions get to know their prospective students on a higher level so they can anticipate their needs and fully engage them in each step of the process, from research to selection to application to enrollment.”

Datamark’s Vice President of Marketing and Solutions, Steve Winchester, was also selected with his colleagues, Martin Lind, Director of the Education Vertical at Leads360, and Jeff Greenfield, COO and co-founder at C3 Metrics, to present a breakout session on strategies to make an institution’s enrollment marketing organization more productive and efficient. Attendees will learn the not-so-obvious ways to make their dollars go further and their staff more effective. “New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money” will take place on Thursday, June 6th at 3:45 p.m.

“This is the second year in a row we are presenting with Martin at APSCU,” commented Winchester. “These joint presentations are highly valuable not only to attendees who can gather deeper insight from multiple perspectives, but also to us given the opportunities to engage with respected leaders in the industry, such as Leads360 and C3 Metrics.”

“The APSCU Convention draws some of the top innovators, thought leaders and trend setters in our space,” said Lind. “We’ve got an insightful and interactive session planned that will not only give attendees ideas, but more importantly, actionable strategies they can put into place at their schools to drive results.”

The 2013 APSCU Annual Convention is the largest of its kind in the private sector school space, drawing more than 1500 attendees. Datamark will be exhibiting in booth #921 at the event, where it will also be meeting with CEOs and leaders of some of the largest career colleges. The company is an Allied Plus member of APSCU, as well as a Diamond Level sponsor of APSCU’s Imagine America Foundation.

Shalom Pennington

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