The Year of the Women’s College

It’s the year of the women’s college.

Reported by Inside Higher Ed, more and more students are intentionally choosing women’s-only colleges. For instance, Bryn Mawr College has experienced a 8% increase in applications since 2016, and Barnard College, a 10% increase.

Theories include the strength of the #MeToo movement, and a greater cultural focus on sexism, privilege, and equality. And many students who may not have considered an all-women’s college in the past seem to be embracing the positives within this current cultural moment.

The takeaway? While it is impossible to change your institution’s long-term mission to leverage short-term trends, it’s important for your institution to be aware of these cultural zeitgeist moments in order to better serve an evolving student base.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.