Retraining vs. education?

Is Amazon going to “educate” 100,000 of their employees, or merely “retrain” them?

Reported by Inside Higher Ed, Amazon announced they will spend $700 million dollars over the next six years retraining their frontline workers whose positions may be eliminated by automation.

But should we consider this re-training to also be educating? Or will Amazon continue to rely on the university partnership network they’re also rapidly building in parallel to continue the more traditional associates’ and bachelor’s credentialing for their workforce?

The takeaway? As more big companies invest in workforce development, it will be fascinating to see how much of their internal credentialing is focused on specific skills for particular positions vs. broader educational outcomes. To see if they will still view higher ed as their educational partners, or a threat to a new business model they’re building as we speak.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.