New research defends the test-optional college trend

New research defends the test-optional college trend.

Reported by Inside Higher Ed, a new study published in Educational Researcher showed that high school GPA is a 5x stronger predictor of college success and graduation than an ACT score.

The takeaway? The evidence continues to mount against test scores as a strong indicator of college readiness. And even worse, if these scores favor students from upper class socioeconomic households that can afford the time, tutoring, and prep classes required to score highly, are test scores missionally aligned with the incoming class you’re looking to craft?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.