Evaluating academic programs by mission, market, and margin

When you consider adding new academic programs, consider your entire academic portfolio.

Reported by The Chronicle of Higher Education, institutions should consider individual academic programs, only in relation to the entire portfolio, and where they contribute to mission (your focus), market (student demand) and margin (net profitability of the program).

The takeaway? Continually analyzing the market to add new in-demand programs as part of a first-to-market strategy is indeed important. But evaluating your existing programs based on the strength of the entire portfolio is even more critical.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.