The Enrollment Growth Strategy of Price-Matching

If you can’t beat them, match them.

Reported by EAB, several private institutions have introduced tuition price-matching programs.

For example, beginning next Fall, qualified students can attend Oglethorpe University for the same tuition and fees rate as their home state’s flagship institution. Some institutions like Robert Morris University even offer a price-match plus option, providing an additional scholarship above and beyond the price match.

The takeaway? While private institutions often fight a perception of unaffordability compared to public institutions, after an institution’s discount rate is incorporated, they’re often times quite comparable. So price-matching can serve as a loud and clear signal of your institution’s affordability.

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Eric Olsen

As AVP of Marketing, Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.