Did ACT just change the college testing game?

Did ACT just change the college testing game?

Reported by Inside Higher Ed, as more and more institutions go test-optional, ACT just announced that students will be able to retake individual sections of the test to improve their overall score.

While this will likely increase the odds of students opting in to retake the test, it may also lead to overall score inflation because of this new option.

The takeaway? ACT’s move was a competitive one. It’s a student-centric one. But it’s also a survival one. We’ll see if it helps.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.