College tuition sees it largest decline since 1978

College tuition just experienced its largest month-over-month decline since 1978.

Reported by Education Dive, the Consumer Price Index for college tuition and fees declined 0.7% from July to August due to some institutions reducing fall tuition prices in order to stay competitive and attractive during a pandemic to students and families skeptical of the same value from distance learning as a fully on-campus experience.

The takeaway? Tuition prices have risen 2.5 times the rate of other consumer goods over the past 20 years. Will this temporary decrease create a new price ceiling in the minds of students and families that will be hard to turn back up again?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.