Where do College Board and ACT live in a test-optional world?

Where do College Board and ACT live in a test-optional world?

Reported by EdSurge, with more and more institutions going test-optional in their admission requirements, the College Board, which runs the SAT, and ACT are trying to carve out new positionings away from single-test score assessments (that may not be powerful indicators of success) toward broader measurement framework capabilities that may more accurately predict student outcomes.

The takeaway? When staples in the higher ed landscape start searching for new strategies, it should make us all realize how fragile our own market positions are, and to always keep looking for blue ocean opportunities.

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

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Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.