Boston University Halves Online MBA Cost Through EdX Partnership

Boston University is halving the cost of their online MBA through a partnership with EdX.

Reported by Inside Higher Ed, the new MOOC version of their master’s in business administration through EdX has a sticker price of $24,000, less than half of their traditional MBA.

The takeaway? BU is counting on the potential scalability of their MOOC to make the discount price make sense. The question is if employers will find equivalent value in this modality that costs less than half the price? And will the prestigious Boston University brand mean the same thing when the EdX brand is also attached?

May you continue to fight the good enrollment growth fight at your institution today, and we’ll see you again tomorrow.

Have an Amazon Alexa-compatible product? Subscribe to our Enrollment Growth Briefing.

Eric Olsen

Eric brings more than a decade of award-winning creative brand development, marketing analytics and higher education experience to Helix Education. Eric is a graduate of Bradley University and earned his MBA at Lewis University.