Your university’s brand is not what you say it is. Instead, your brand is what other people believe you to be. Do you want to know what your university’s brand is? Ask your students. They’ll tell you. If you have 8,000 students, you’ve got 8,000 brands out there. At SUNY Oswego, the marketing team went […]
University Marcom offices often nail down their marketing work tight. They may also churn out some press releases that occasionally get picked up in major publications. But when places like the New York Times are producing world-class storytelling experiences, it changes prospective students’ expectations. Universities need to think differently about strategic content, how it can […]
University website governance straddles marketing and information technology. In some cases, a third-party resource such as a CMS vendor enters the mix. Since the web is the largest marketing tool a university has, website ownership is critical to enrollment management. Keeping a consistent brand, voice, tone and overall content strategy on the site while simultaneously […]
Students looking to select an academic major often get stuck on higher education websites reading PDF major sheets as their primary information source. But how can universities build online tools that actually advise undecided students about potential best-fit program matches? Tyler Gayheart, Director of Strategic Communication at the University of Kentucky, came on the Enrollment […]
How do you disseminate information and communicate to students in a meaningful avenue to create engagement? Samantha Krotzer, Content Manager at Temple University came on the Enrollment Growth University podcast to share how her team developed a newsletter geared specifically toward student engagement. The newsletter has been so effective, students, faculty and staff across Temple’s […]
Athletics can be a win for your university’s brand strategy in the field of social media. College sports brands have huge audiences and often have far greater numbers of followers on social media than the universities themselves. How can this benefit an institution’s greater communication strategy? Recently we talked to Bruce Floyd, Social Media Manager […]
Retention is a crucial metric for any higher education institution. We all know it, we all study it, and we’re all trying to increase our retention rates. So what do you do when, through some deep data analysis, you discover some surprising and unusual trends around first-year retention rates, particularly around those who live close […]
The ever increasing demand of competition for students requires higher education leaders to be more and more creative in their offerings. What better way to tap into the trend of students staying local for their higher education than to partner with cities and offer local internship opportunities? Our guest this week on the Enrollment Growth […]
Multimillion dollar fundraising can feel like a moving target. And in many ways, it is. Thankfully, there are great institutions across the US who are narrowing in on just what it takes to bring in donations on a grand scale, without losing sight of the individuals who help them achieve their 10-figure goals. Our guest […]
Prospective students are seeking more than just education these days. They are seeking out experience and opportunity and, if your institution can’t offer that, you could be missing out recruiting engaged and innovative students. Programs that offer real-world experiences, such as entrepreneurial business ventures, are drawing students who recognize the value of such programs to […]
“Set it and forget it!” While this approach is a great for selling kitchen appliances to the infomercial masses, it’s less than ideal for maintaining your institution’s website. Your website is likely the first impression many of your prospective students get, so having an outdated, unchanging design and content are a huge turnoff. Yes, it […]
When we talk about enrollment growth, what we’re really talking about is balance. We recently interviewed Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute (WPI), the expert who is responsible for creating a dynamic enrollment model for university expansion. The bottom line of Dr. Zaini’s research study, “Let’s Talk Change in a University: A […]
You’ve seen it before. A well-spoken, brilliant high school student, sitting in your office, with fantastic GPA, but lousy SAT scores. You want to accept her, but your hands are tied and your heart is broken. Again. Without those supporting scores, there’s nothing you can do, but wish her luck elsewhere. Our guest this week […]
There are several motivating factors behind a web redesign. These factors range from flaws with design and content, to organizational concerns. While in the realm of web redesign, there are different ways to approach it. Some may choose to completely demolish and start anew. Others might go the route of polishing and trimming an already […]
Building a brand is integral to any university marketing strategy. But what should the architecture of your brand look like? Should you have one big branded university or several smaller colleges and departments with their own unique brands? It’s not that simple, of course. There’s a wide spectrum of possibilities in between a strict branded […]
Understanding where and how your potential (and current) students find information is key to reaching them. Facebook and other social media sites have made it easier than ever for students and prospective students to connect with universities. Not everyone can travel to a campus where they’d like to study or speak one-on-one with a representative […]
Higher ed is often criticized as stubbornly sitting in its ideological ivory tower, refusing to change as business and industry requires. Sometimes, though, that stubbornness is born less from lofty ideologies and more from poor communication and missed collaborations. While new classes and programs can create an exciting new draw for your institution, by the […]
Your students are an infinite, often untapped, source of talent and content. You just need to know where to dig for it. Our guest this week on Enrollment Growth University was Lougan Bishop, Web and Digital Media Manager at Belmont University. Lougan leads a student-driven social media team at the university, who are helping redefine […]
Auto-play videos on websites are the worst. They start blaring from your computer speakers without warning as soon as the page loads. Then, you have to quickly find the pause or mute button. It’s frustrating, and frustration does not make for a good user experience. Imagine if you couldn’t see the pause button. Or, if […]
If you’re a higher ed leader and think social media is only for your marketing team, I’m sorry, but you’re wrong. By avoiding these powerful communication tool, no matter the platform, you’re actually missing out on endless opportunities to create and foster genuine connection with students, future students, prospective students, donors, alumni, etc. Our guest […]
Is your content strategy to publish first and ask questions later? If so, you could be missing out on valuable data that can help you produce and refine the quality content that your users are searching for. Our guest this week on the Enrollment Growth University was Amanda Costello, Editor and Content Strategist for the […]
Most podcasts won’t make it past three episodes. They’ll start with incredible momentum and grand ambitions, but most will ultimately fail to find that sustainability to keep producing week after week. Our guest this week on the Enrollment Growth University was Jackie Vetrano, Social Media Coordinator for Skidmore College, who launched the college’s podcast, This […]
Recruiting has always been an enormous focus for colleges. Now, more than ever, administrations are leaning on faculty to assist in those efforts. We recently spoke with Ryan Bebej, Assistant Professor of Biology at Calvin College, about the role that faculty play when it comes to the recruitment process of students—what it is, what it […]
The media gatekeepers no longer hold the only set of keys to your institution’s storytelling. Imagery defines the current age. Snapchat, Instagram and easy, affordable access to HD video-making has redefined the way stories are shared. Tom Durso joined Enrollment Growth University to share how his university, Delaware Valley University, is building a modern-day media […]
In 1971, a veteran founded National University after experiencing the inconveniences of higher education for working adults—especially active-duty military and veterans. We recently interviewed Aaron Edgell, Head of Marketing Services at National University, to talk about how T-shaped hiring can help you build a robust team able to perform at all levels. In the world […]
Many universities have turned to fundraising as the means to keep doors open. Cornell has been listed in the top five universities for fundraising each year and is known for is willingness to take risks and try new things with digital technology. We recently had a very insightful conversation with Ashley Budd, Director of Digital […]
On this episode of Enrollment Growth University, we got a chance to sit down with Nick DeNardis, Director of Digital Communications at Wayne State University, about the must-have tools for your higher education measurement toolkit. Biggest Recent Advancements in Higher Education Digital Measurement Over the course of the past five years, the amount of data […]
Day in and day out, we are inundated with tragedy. Think about it: from the news, to social media, if it seems like you can turn on the tv, open an app, or log onto the internet without being confronted with tragedy. If you’re a higher education institution, what is your role? How do you […]
How do you set your students up for success in the employment arena not just after graduation, but before they graduate? On this episode of Enrollment Growth Univesity, we got the chance to chat with Dr. Colby Jubenville, the Director of the Center for Student Coaching and Success at Middle Tennessee State University to talk […]
Secretly, all students wish they could shove a pie in their professors’ faces. For the alumni at Concordia University, Nebraska, that desire became a reality. We recently interviewed Seth Meranda, Director of Marketing at Concordia. He discussed how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a […]
At many institutions, faculty and marketing aren’t exactly BFFs. The two seem locked in a perpetual power struggle, one that isn’t easily avoided—unless the relationship is handled well from the beginning. We recently had a great conversation with Jillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, about how she and her team […]
Harvard didn’t exactly need to create an elaborate campaign to spread the word about their university, but they did identify a need to connect and engage people with their world-renown institute on a more intimate and authentic level. On this episode of Enrollment Growth University, Mike Petroff, Senior Associate Director of Content Strategy at Harvard […]
As a higher education professional, you are always looking forward. Forward to next semester, next year, the next graduating class, and forward to future enrollment goals across your institution. On this episode of Enrollment Growth University, Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses […]
Your university experience is a product—even if that term makes you uncomfortable. Concordia University, Irvine has an incredibly interesting approach to academic program development that we’re going to share with you today. We recently interviewed Rick Hardy, their Lead Marketing Officer, on the Enrollment Growth University podcast, and Rick shared how the “Four P’s” of […]
On the latest episode of Enrollment Growth University, Matt Hames, Communications Strategist at Colgate University, discussed how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives. This post is based on what he shared in his interview. Several years ago, Matt embarked on what I would call a […]
Adult and continuing education departments are often outliers on campus. They often have separate governance, with separate resources. But in the most recent episode of Enrollment Growth University Lesley Nichols, Executive Director of Professional Studies at Emerson College, discussed the integration and shared resource benefits of bringing adult and continuing education departments off their own […]
Bridgewater State University is onto something special when it comes to student retention. Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University, recently talked with us about how his university leveraged technology to build capacity and more effectively engage and retain current students. Below are some […]
Erik Runyon is one of the leading technical minds in higher education. Erik, Technical Director at the University of Notre Dame, recently joined us for a podcast interview to talk about how Notre Dame uses web speed as an enrollment strategy. He made a very compelling case for taking a performance-based view of web development. […]
The transition to a new enrollment role in higher education isn’t easy. You’re expected to change things—fast. Yet, if you move too fast, you’ll make critical mistakes that could’ve been avoided with a little more contemplation. In the most recent episode of Enrollment Growth University Jennielle Strother, Chief Enrollment Officer at Concordia University, Texas and […]
For people who grew up along with social media, experimentation was normal. It was all new, so everyone was experimenting. Tim Cigelske, Director of Social Media at Marquette University, is one of those people. When Snapchat came out, Tim had a kid and another on the way. In his words, he was “too old for […]