Christian Brothers University Helps Students Learn by Making Them Teach

You’ve heard the old adage, “You haven’t learned something unless you can teach it to somebody else.” What if that were the attitude with which we approached year-end exams? For one professor, it is. Dr. Stan Eisen, Professor of Biology and Director of Pre-Professional Health Programs at Christian Brothers University, joined the Enrollment Growth University […]

How New York University Manages Online Program Quality

Many in higher ed are excited about the scalability potential of online courses, but it’s important not to treat these courses with a set-it-and-forget-it mentality. Content changes. Technology changes. Ever-evolving fields like engineering, especially, need to have the most up-to-date software and technology. So tt’s vital that schools come back and look at these courses, […]

Designing the Future Higher Ed Campus at The University of Maryland

As universities are striving to increase student collaboration, Dr. Scott Roberts is succeeding. He started at the beginning. In the classroom. He believes traditional learning spaces were designed with the teacher in mind, so they could speak at students. Collaboration was never a component of the traditional lecture hall setup. That’s all changing at The […]

Saint Louis University Puts Amazon Echo Dots in Every Dorm Room

Universities need to engage with students in innovative ways. What that means changes from year to year as the pace of the technological revolution accelerates. It’s important for schools to find ways to use the technology that students themselves are using, not just the technology the institution previously invested in. How can universities better leverage […]

The Power of Faculty Email Marketing at Slippery Rock University

Many studies support a high-touch approach to faculty-student communication, citing how critical faculty engagement and relationships are for helping students value their academic experience. But how does that work in an online setting? When people think about email marketing, they often think of it as a high-value channel for their internal marketing teams. But could faculty […]

University of Texas at Dallas Adds Quickbooks Bootcamp to Accounting Degree Program

A recent study from the Association of American Colleges and Universities reports that 60% of employers don’t believe college graduates are prepared to succeed in entry-level positions.    How we can better bridge the technology gap between what institutions are teaching and what employers are expecting? To learn more, we invited Jennifer Johnson, Senior Lecturer […]

Princeton University’s Response to Anonymous Course Reviews

Many of us are familiar with sites like RateMyProfessors.com, a place for students to share their course experiences, determine a course’s difficulty, and learn a professor’s evaluated hot-or-not’ness before enrolling. The primary problem with that kind of site is that it doesn’t offer space for good quality discourse. It’s not helpful for students. And it’s […]

How to Personalize Online Education Without Artificial Intelligence

In discussions about “personalized learning” in online education, the conversation often turns toward artificial intelligence and the promise of self-paced learning. And those conversations are absolutely exciting. But there is another aspect of personalized learning in online education that often gets overlooked. The actual person. And their interactions with other persons. Where we move from […]

Micro-Grants as Stop-Out Prevention at University of North Carolina at Charlotte

Stopouts and dropouts, especially coming late in an academic career, cause deep concern especially at institutions that primarily serve adult students and commuters. Many stopouts intend to return but never do, and two rounds of stopping out almost assure that a student will never finish their degree. What cause stopouts and dropouts late in an […]

Church Partnerships at North Central University

Employer partnerships are often under pursued – or at least, under executed – in higher education. But for a faith-based institution with religious-specific degree programs and connections to a denomination, partnerships with churches can also help increase enrollment. At North Central University, a school located in downtown Minneapolis near the US Bank Stadium and affiliated […]

Learning Collaboration Technologies (Google Jamboard) at Alma College

Online education has exploded over the last 10 years. And while remote learning is creating much needed convenience for non-traditional learners, some liberal arts colleges fear they are losing the most powerful benefits of the traditional classroom in the process. Schools like Alma College, a liberal arts institution of about 1,000 students in central Michigan, […]

Eastern Michigan University’s In-State Price Match for International Students

Competition for students is increasing in higher education. So institutions are experimenting with innovative pricing models to attract their ideal students. Many schools began by making online programs available at in-state tuition rates for out-of-state students. This policy eventually led a few institutions to offer a flat rate to both in-state and out-of-state students. One […]

Building Student Service Hubs at Lynn University

Students expect a high level of service, but the word “customer” in higher education has historically been viewed as taboo. In an era where customer service is integrated into every sector from retail to transportation, therefore, universities may not meet students’ expectations. Dissatisfied students and parents create enrollment turnover. And it’s much more expensive to […]

Total Price Transparency at Columbia College (Missouri)

Adult and online students are especially concerned about pricing. They don’t just want fair prices, they want clear ones. People on college campuses are talking through interesting ideas about student loans, and schools are experimenting with innovating price structures. Still, students are complaining. In other words, it’s the perfect environment for an entrepreneurial approach to […]

Improving Graduation Rates at Georgia State University

Retaining students from enrollment through graduation is an escalating concern in higher education. Institutions serving a large percentage of students who are the first in their families to attend college face additional challenges to helping students complete their degrees. One university is appropriating what they call high-touch technology strategies to aid in student success. One […]

Integrating the Bootcamp Education Model at Duke University

Coding, business, other skills-based bootcamps are often portrayed in the headlines as a potential replacement to traditional higher education. Prospective students see them as an entryway to high-paying jobs without having to invest four years of time and take on the burden of student loan debt. Consequently, some universities see these new, hard-skills focused educational […]

Right-Fit Student Targeting at Saint Louis University

Budget line items for prospective student list buys can be staggering. One university has discovered how to target those list buys in ways that improve prospect responsiveness, increase student retention, and enhance student satisfaction, all while reducing expenses. Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University, came on the Enrollment […]

Blogging at Hope College

Students and their families are interested in outcomes when they review prospective colleges. But often, specific stories resonate more deeply than percentages. Statistics can be powerful, but it’s stories that bring the data to life. Telling a compelling collegiate story is a challenge now that print publications are in decline, and traditional media outlets are […]

Brand Journalism at University of Notre Dame

University Marcom offices often nail down their marketing work tight. They may also churn out some press releases that occasionally get picked up in major publications. But when places like the New York Times are producing world-class storytelling experiences, it changes prospective students’ expectations. Universities need to think differently about strategic content, how it can […]

Web Governance at DePaul University

University website governance straddles marketing and information technology. In some cases, a third-party resource such as a CMS vendor enters the mix. Since the web is the largest marketing tool a university has, website ownership is critical to enrollment management. Keeping a consistent brand, voice, tone and overall content strategy on the site while simultaneously […]

Academic Exploration Tool at University of Kentucky

Students looking to select an academic major often get stuck on higher education websites reading PDF major sheets as their primary information source. But how can universities build online tools that actually advise undecided students about potential best-fit program matches? Tyler Gayheart, Director of Strategic Communication at the University of Kentucky, came on the Enrollment […]

Entrepreneurship Programming at University of Colorado Boulder

Prospective students are seeking more than just education these days. They are seeking out experience and opportunity and, if your institution can’t offer that, you could be missing out recruiting engaged and innovative students. Programs that offer real-world experiences, such as entrepreneurial business ventures, are drawing students who recognize the value of such programs to […]

Enrollment Growth Simulation Modeling at Worcester Polytechnic Institute

When we talk about enrollment growth, what we’re really talking about is balance. We recently interviewed Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute (WPI), the expert who is responsible for creating a dynamic enrollment model for university expansion. The bottom line of Dr. Zaini’s research study, “Let’s Talk Change in a University: A […]

How Eastern Washington University Spins Up New Programs in Record Time

Higher ed is often criticized as stubbornly sitting in its ideological ivory tower, refusing to change as business and industry requires. Sometimes, though, that stubbornness is born less from lofty ideologies and more from poor communication and missed collaborations. While new classes and programs can create an exciting new draw for your institution, by the […]

Making Higher Ed Leaders Digitally Savvy at Florida State University

If you’re a higher ed leader and think social media is only for your marketing team, I’m sorry, but you’re wrong. By avoiding these powerful communication tool, no matter the platform, you’re actually missing out on endless opportunities to create and foster genuine connection with students, future students, prospective students, donors, alumni, etc. Our guest […]

Building a Modern-Day Media Relations Strategy at Delaware Valley University

The media gatekeepers no longer hold the only set of keys to your institution’s storytelling. Imagery defines the current age. Snapchat, Instagram and easy, affordable access to HD video-making has redefined the way stories are shared. Tom Durso joined Enrollment Growth University to share how his university, Delaware Valley University, is building a modern-day media […]

Future-Proofing Your Higher Ed Marketing Department w/ T-Shaped Marketers at National University

In 1971, a veteran founded National University after experiencing the inconveniences of higher education for working adults—especially active-duty military and veterans. We recently interviewed Aaron Edgell, Head of Marketing Services at National University, to talk about how T-shaped hiring can help you build a robust team able to perform at all levels. In the world […]

How Middle Tennessee State University Prepares Students for Gainful Employment Prior to Graduation

How do you set your students up for success in the employment arena not just after graduation, but before they graduate? On this episode of Enrollment Growth Univesity, we got the chance to chat with Dr. Colby Jubenville, the Director of the Center for Student Coaching and Success at Middle Tennessee State University to talk […]

“Pie Your Professor” Highlights Concordia University, Nebraska’s Day of Giving

Secretly, all students wish they could shove a pie in their professors’ faces. For the alumni at Concordia University, Nebraska, that desire became a reality. We recently interviewed Seth Meranda, Director of Marketing at Concordia. He discussed how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a […]

How Fresno Pacific University Leverages Faculty in Their Enrollment Marketing

At many institutions, faculty and marketing aren’t exactly BFFs. The two seem locked in a perpetual power struggle, one that isn’t easily avoided—unless the relationship is handled well from the beginning. We recently had a great conversation with Jillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, about how she and her team […]

Building a Modern Higher Ed Marketing Team at University at Albany (SUNY)

As a higher education professional, you are always looking forward. Forward to next semester, next year, the next graduating class, and forward to future enrollment goals across your institution. On this episode of Enrollment Growth University, Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses […]

Concordia University, Irvine Brings the 4 P’s Back to Higher Ed Strategy

Your university experience is a product—even if that term makes you uncomfortable. Concordia University, Irvine has an incredibly interesting approach to academic program development that we’re going to share with you today. We recently interviewed Rick Hardy, their Lead Marketing Officer, on the Enrollment Growth University podcast, and Rick shared how the “Four P’s” of […]

Colgate University’s Advanced Facebook Targeting

On the latest episode of Enrollment Growth University, Matt Hames, Communications Strategist at Colgate University, discussed how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives. This post is based on what he shared in his interview. Several years ago, Matt embarked on what I would call a […]

Emerson College’s Approach to Integrating Adult Education on Campus

Adult and continuing education departments are often outliers on campus. They often have separate governance, with separate resources. But in the most recent episode of Enrollment Growth University Lesley Nichols, Executive Director of Professional Studies at Emerson College, discussed the integration and shared resource benefits of bringing adult and continuing education departments off their own […]

Bridgewater State University’s Student Affairs Communications Technology

Bridgewater State University is onto something special when it comes to student retention. Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University, recently talked with us about how his university leveraged technology to build capacity and more effectively engage and retain current students.   Below are some […]

Concordia University, Texas – Transitioning to a New Enrollment Role

The transition to a new enrollment role in higher education isn’t easy. You’re expected to change things—fast. Yet, if you move too fast, you’ll make critical mistakes that could’ve been avoided with a little more contemplation. In the most recent episode of Enrollment Growth University Jennielle Strother, Chief Enrollment Officer at Concordia University, Texas and […]