The reasons why a student does or doesn’t enroll can vary across the board, but if your enrollment advisors had a better understanding of the trends and could identify a student’s decision to enroll early on in the process, just imagine the possibilities. They could focus in on the highest potential inquiries and offer up […]
Category: Research
APSCU Session: What Motivates a Student to Enroll?
By Joel Borgmeier So as you likely read in our last post, we thought our blog was a great stage to share content from our APSCU sessions with those who may have missed our presentations, or even those who attended but wanted to dive into the details on your own time. We were fortunate enough […]
Career Education Review Features Datamark’s Collaborative Research
For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]
What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience
Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]