Helix-100%-Online-Every-University

100% Online Programs: Just like everyone else

With 5.8 million students now learning online, your institution’s online programs are no longer novel simply for being located in the digital space.* Representing roughly 28% of total enrollment for degree-granting institutions, online learners illustrate the opportunities inherent in online education. Yet the competition is also onto this fact, and distance learning today is a […]

New White Paper: Six Steps to Generating Inquiries in a Closely Guarded Regulatory Environment

Both passed and proposed legislation continue to keep enrollment marketers and institutions on their toes. At stake are their marketing processes and practices, but also their brands and reputations. It is more important than ever for schools to understand the regulations, the tactical changes, and the long-term implications. For example, the FCC’s TCPA regulations, which […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

Part Two of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

Part Two of Three: Mobile device marketing In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices. Education seekers have adopted a 3-screen approach: 44% use a cellular and / or tablet device in their search.  (Note:  97% still use a […]

Think Direct Mail is Too Old School for Your School? Think Again. by Mark Wilhoite

Don’t let the fact that direct mail has been around for so long fool you.  The art of direct mail isn’t what it once was.  Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]

Is your brand getting in the way of your marketing?

“What’s in a name? That which we call a rose, By any other name would smell as sweet.”   – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential students, to be familiar with your […]

Headlines from LeadsCon

The annual LeadsCon event hit Las Vegas recently and turned out an insightful crowd of people.  I joined several of my Datamark colleagues for the event, and it again proved to be a productive opportunity to meet with clients and leaders in internet lead generation to discuss trends, innovation and regulatory change.  Congratulations to Jay and […]

More Educators Look to Post-Recession Marketing Strategies

 “In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities.” – The Chronicle of Higher Education, February 1, 2011 […]

Why Does Lead Quality Matter, and Why Now More Than Ever?

The enrollment marketing and admissions landscape continues to change with new technological advances and ways to communicate.  However, neither can enhance the enrollment process if the lead quality to begin with isn’t up to par. As a participant on a recent panel, “Why Lead Quality Matters Now More Than Ever,” at the TARGUSinfo Interactive Insights […]

California Schools Talk Marketing Strategies in a Rebounding Economy

Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a presentation at the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference.  The topic was post-recession marketing strategies.  SJVC is definitely at the forefront when it comes to understanding the enrollment landscape and proactively adapting its marketing strategies to […]

Strategic Recruiting: Tips for Gaining a Competitive Advantage

Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning offerings. Here are a few tips […]

8 Strategies to Combat Post-Recession Challenges

The economic environment is changing once again, and with that change comes challenges for education marketers. But there are ways to turn post-recession challenges into distinct marketing opportunities. Following are eight enrollment marketing strategies to help you through the economic recovery: Pay for inquiries based on their quality. Prioritize your inquiries based on their likelihood […]