Practice does not make perfect: 3 myths keeping you from Peak enrollment performance

Why are some colleges attracting and enrolling more students than others? Are they inherently better? Do they have more experience? Are they working twice as hard as everyone else? The answer to these questions, likely, is no. These institutions aren’t doing anything superhuman, they’re just approaching their craft deliberately. As the world’s best athletes gather […]


Why you shouldn’t optimize your higher ed marketing spend to maximize inquiries

It’s an age-old story, yet one that keeps repeating. After the marketing budget is spent and someone comes looking for an ROI figure, the marketer responds with the number of inquiries generated. This figure then likely gets further broken down to the cost-per-inquiry. Yet the cost-per-inquiry figure only tells a small part of the story, […]

Introducing Helix Education

From acquisition to transition to integration to implementation – that pretty much sums up our lives over the last several months. You’ll likely remember that last October, we acquired the technology assets and support infrastructure of Altius Education.  We did so with the intent of further developing its solutions and expanding our footprint along the […]

What Can the Education Industry Expect in 2014?

As we kick off this new year, we’ve been talking to our team internally, researching and reading external articles and reports, and generally soliciting input from our academic customers and contacts on what we can expect in 2014.  While this isn’t a comprehensive list, the three categories below seemed to create quite a bit of […]

The Next Chapter of Datamark

Last week marked quite a major milestone in Datamark’s 26 year history serving the higher education market. We announced the acquisition of the technology assets and support infrastructure of Altius. While we didn’t purchase the entire company, we did buy its impressive technology, intellectual property and infrastructure. This includes Helix, a competency-based online learning platform, […]

Don’t Miss Our Free Print Store Webinar with Today’s Campus

Since launching The Print Store in January, more and more schools are logging on to our convenient, centralized online ordering solution. They are simplifying their small run printing and mailing projects online, on-demand. So now it is your chance to see what your colleagues at other schools are doing! They are creating efficiencies.  Because we […]

Live From Leads Con East – We are Kicking Off the Presentation Line-Up in the Education Track

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it.  And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]

The Longevity of Print Marketing in an Increasingly Mobile World

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

Increasing Your Website Traffic with the Right Visitors

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence.  While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]

A Mid-Year Update of Evolving Vendor Lead Channels: Part III

Our EduPortal partners are taking the Telephone Consumer Protection Act (TCPA) compliance requirements very seriously, especially with the significant uptick of leads coming through mobile devices. Below is an example of a leading vendor’s efforts to remain compliant. Efforts from this particular vendor include both On Form disclaimer display and Display Confirmation delivery. The Express […]

A Mid-Year Update of Evolving Vendor Lead Channels: Part II

As consumer marketing migrates away from “last click” to a “shared” attribution model,  it is important to capture all marketing touch points impacting our prospects.  These important brand and product communication events will have a collective impact on a prospect’s application and enrollment outcomes. Datamark is pioneering an initiative with our EduPortal partners in determining […]

APSCU Session: How to Be More Efficient with Less Money

Datamark had the privilege of leading two speaking sessions at the 2013 APSCU Annual Convention in Orlando. For those of you who missed our session or perhaps just want a recap, this is your chance. During our first session, Tips and Tricks to Help Enrollment Marketers be More Efficient with Less Money, we were joined […]

Admissions Insights

With challenges to increase enrollments, institutions continue to improve and streamline their admissions processes. In this guest blog post, I’ve asked Martin Lind at Leads360 to share the dynamics and differences he sees between traditional and private sector schools’ admissions departments. Traditional schools and private sector schools: Two very different admissions processes Understanding these differences […]

Career Education Review Features Datamark’s Collaborative Research

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses on the following: “Institutions will turn […]

What Do We Have to Look Forward to in 2013? Part II: Marketing and Branding

As we continue to look at the predictions circulating for 2013, I’d like to take this opportunity to talk about marketing and branding.  By the way, if you missed my first post in this series about Marketing and the Customer Experience, you can access it here. So let’s dive in.  A conversation about marketing that […]

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in education segment. . Ovum recently published […]

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]

Part Two of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

Part Two of Three: Mobile device marketing In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices. Education seekers have adopted a 3-screen approach: 44% use a cellular and / or tablet device in their search.  (Note:  97% still use a […]

How Does Your School Compare on Remarketing Strategies?

At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school. That said, not every school is […]

Think Direct Mail is Too Old School for Your School? Think Again. by Mark Wilhoite

Don’t let the fact that direct mail has been around for so long fool you.  The art of direct mail isn’t what it once was.  Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. The team at Today’s Campus recently […]

Is your brand getting in the way of your marketing?

“What’s in a name? That which we call a rose, By any other name would smell as sweet.”   – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential students, to be familiar with your […]

Where Will the Misrepresentation Rules Take us in 2012?

What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]